Privacy policy
Bumpella operates this store and website, including all related information, content, features, tools, products and services, in order to provide customers with a premium maternity apparel shopping experience (the "Services"). Bumpella is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase from, or otherwise interact with the Services.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
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SERVICES INTENDED FOR U.S. CUSTOMERS
The Services are intended for customers located within the United States.
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PERSONAL INFORMATION WE COLLECT
When we use the term "personal information," we mean information that identifies, relates to, or can reasonably be linked to you.
Depending on how you interact with the Services, we may collect the following categories of personal information:
• Contact information including your name, email address, phone number, billing address, and shipping address
• Payment and transaction information including payment confirmation, billing details, and purchase history
• Account information including login credentials, preferences, and saved settings
• Order activity including products viewed, added to cart, purchased, or otherwise interacted with
• Customer support communications including messages, inquiries, and support requests
• Device and technical information including IP address, browser type, device identifiers, and network information
• Usage information regarding how you browse and interact with the Services
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HOW WE COLLECT INFORMATION
We may collect personal information:
• Directly from you when you place an order, contact us, subscribe to communications, or use the Services
• Automatically through cookies, analytics tools, and similar technologies
• From service providers and partners who assist in operating the Services
• From Shopify and integrated third-party platforms
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HOW WE USE YOUR INFORMATION
We may use your personal information for the following purposes:
Provide and Operate the Services
To process orders, payments, shipping, approved claims, replacements, refunds, cancellations, and customer support requests. We may also use your information to manage accounts, personalize your shopping experience, and improve our Services.
Marketing and Advertising
To send promotional communications, display advertisements, measure campaign effectiveness, and personalize marketing content based on your interactions with the Services.
Security and Fraud Prevention
To help detect, investigate, prevent, or take action against fraudulent, unauthorized, illegal, or harmful activity, and to help secure our Services, customers, and payment systems.
Communication
To communicate with you regarding orders, customer support inquiries, account-related notifications, and other service-related matters.
Legal Compliance
To comply with applicable laws, regulations, legal processes, enforce our policies, and protect our legal rights.
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HOW WE SHARE INFORMATION
We may share personal information with trusted third parties where reasonably necessary to operate the Services, including:
• Shopify and related technology providers
• Payment processors
• Shipping, logistics, and fulfillment providers
• Customer support and analytics providers
• Advertising and marketing partners
• Fraud prevention and security providers
We may also share information:
• When required by law or legal process
• To protect our rights, customers, or Services
• In connection with a business transaction such as a merger, acquisition, or asset sale
• With your consent or at your direction
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RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify. As part of providing the Services, Shopify may process personal information relating to your use of the store, payments, and transactions.
To learn more about how Shopify processes personal information, please visit:
https://privacy.shopify.com/en
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COOKIES & TRACKING TECHNOLOGIES
We use cookies and similar technologies to operate the Services, remember preferences, analyze website traffic, improve performance, and support advertising and marketing activities.
Depending on your location and browser settings, you may be able to control or disable certain cookies through your browser preferences.
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THIRD-PARTY LINKS
The Services may contain links to third-party websites or platforms not controlled by Bumpella. We are not responsible for the privacy, security, or practices of third-party websites.
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CHILDREN'S PRIVACY
The Services are not intended for children under the age of 16, and we do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us so we can delete the information.
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DATA SECURITY & RETENTION
We use commercially reasonable safeguards designed to help protect personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.
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YOUR RIGHTS & CHOICES
Depending on applicable laws and your location, you may have certain rights regarding your personal information, including the right to:
• Access your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of certain marketing communications
• Request information regarding how your information is processed
To exercise any applicable rights, contact us using the details below.
You may unsubscribe from promotional emails at any time using the unsubscribe link included in marketing communications.
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INTERNATIONAL TRANSFERS
Your information may be processed or stored outside your country of residence, including in the United States and other countries where our service providers operate.
Where required by applicable law, we use appropriate safeguards for international data transfers.
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CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updated versions will be posted on this page with a revised “Last updated” date.
Continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy.
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CONTACT
If you have questions regarding this Privacy Policy or your personal information, contact us at:
Bumpella
contact@bumpella.shop
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom